Improving Financial Awareness and Financial Literacy

Too many people are on the verge of running out of money prematurely – long before their life expectancy. Many families are burdened with large amounts of debt, while many adults don’t have nor realize why it’s important to have a current financial,estate and gift plans to protect themselves and their families. We have a serious problem.
This lack of financial awareness, along with the financial illiteracy epidemic places a HUGE growing amount of pressure on families and friends, employers, nonprofits; as well as the ultimate safety net the government. This is not just a local epidemic it’s an international one.

Earning and building personal wealth and managing personal finances today are more complicated and more important than ever. We’re living longer and need to earn more, save more, invest more wisely to build financial resources to care for ourselves and families. Many of us are insecure with our work and the future of our homes. We see our money being drained by the high cost of food and water, healthcare, housing, education, taxes while dealing with the uncertainty of investments and our local and global  economy. We worry about the future, or unfortunately in many cases, simply try not to think about it.

Most people are not taught the essential principle to smart personal financial management – the foundation to personal finance knowledge – at home or in school, thus they don’t have the proper tools to address every day money decisions in an informed manner. This jeopardizes our citizen’s ability to:-

  • Be financially and physically healthy
  •  Become financially productive and to help grow our economy
  •  Realistically achieve and maintain their personal and financial dreams
  •  Enjoy a financially secure and debt free future information.

Significantly improving financial awareness and financial literacy can have a major positive impact on our;-

  • Healthcare-Advancements in healthcare and technology are helping us to live longer, healthier, and higher quality lives. Improving financial awareness and financial literacy will help us earn more, and attract needed money for a high quality education to take advantage of these healthcare advancements while reducing stress, a major cause of health problems.
  • Education– Improving financial awareness and financial literacy will help us increase our quality of life, attracts the needed financial resources to advance our education system so that every man, woman, and child has the fundamental life skills, knowledge, and opportunity to live successful, happy and productive lives.
  • Peace & -Reduced Violence –Lasting peace and reduced violence will only exist when THE PEOPLE of a country are properly nourished, healthy, have low or no debt, and have the knowledge and life skills that provides them the opportunity to live happy productive lives, raise their families in safety – and don’t run out of their personal wealth and become a burden, before they pass.
  • Agriculture & Food Supply – The important agricultural sector is under developed and largely inefficient,employing 61% of the workforce compared to less than 3% in the more developed countries. Improving financial awareness and financial literacy will help to better manage natural resources, better feed and provide for the growing population, while creating higher paying jobs to better grow a sustainable economy.
  • Economic Empowerment & Jobs – Key drivers of our economy revolves around every man, woman and child having their basic need  covered with encouragement, education and support to enhance all Kenyans to live successful, happy and productive lives. We give particular emphasis to significantly improve financial awareness and financial literacy as this empowers all people to make better informed everyday money decisions. This helps all Kenyans to obtain great jobs and build a better life for themselves and their families. This also encourages families, youth, women and men in Kenya to explore and initiate innovative businesses and microenterprises.

We plan to significantly help improve financial awareness and financial literacy in Kenya in the following ways:

The Improving Financial Awareness & Financial Literacy Movement in Kenya

  1. COHECF-KENYA in partnership with The Financial Awareness Foundation has launched The Improving Financial Awareness & Financial Literacy Movement in Kenya as a broad based media and education initiative built on the strategic campaign venues of
    • Financial Literacy Month in April, and six month later during
    • Estate Planning Awareness Month in October

You can lean more about it at

Improving Financial Awareness and Financial Literacy in Kenya

See what is being done in other parts of the world

www.thefinancialawarenessfoundation.org/pdf/TFAF-FallCampaignReport&Magazine.pdf